Today the Micromax is a well recognized name in the mobile industry especially in the wireless telecommunication industry. The company manufactured the products dependence on novelty and design, use of advanced technologies and having the depth knowledge of current consumer market. It directly challenges the brands like Samsung mobile but this is only in talks only Samsung is the very old and reliable brand in Indi a and to compete with them Micromax have to do more and more efforts.
It’s true that the Micromax offers the wide range of high-tech featured in low packed budgets but still it is difficult for the Micromax to grab the attention of consumers. Today is consumer has good sense of humor they are well aware about the things and know the tricks of smart shopping. In terms of quality, credibility and durability the Samsung is quite better than the Micromax mobile phones.
Not only for Micromax mobile but it is difficult for other mobile brands to compete with the Samsung mobiles. Today Samsung mobiles have canted the whole Indian mobile market with its great and praise able inventions. If Micromax has low priced mobile range than the Samsung has more than it. Micromax is basically known for its dual sim mobile phones in India and has launched numerous of handsets in the market while how the Samsung remains backward in this feature. To meet up the dual sim demand Samsung has especially launched its guru series in India which are not only comes up with dual sim option but also available at extremely affordable price.
I think there is useless to compete the both mobile brand together, Micromax with Samsung. When it comes to designs of the mobile phones, somehow Samsung is much better in it and this can be proved after looking its colorful Corby series. There are rare Micromax mobile are to be found with the good designs and may be the Micromax Q55 Bling is one of the examples from Micromax collection. Micromax vs Samsung’ at present this term doesn’t suit to the scenario of mobile market.
But Micromax is also trying to winning the hearts of the Indian consumers and using different different strategies to sustain them in the Indian mobile handset market. But it needs huge more time to replace the Samsung mobiles from the mind of the Indian consumers. I would prefer to all mobile buyer to go with the Samsung mobile range than Micromax.